Based on the headline my first thought was "Dumb MSFT!" but after reading TFA, the list of major properties is long and we don't know the proposed terms or counter on critical elements like ancillary rights, cross-media, sub-licensing, theatrical, international and, most-importantly, back-end participation. Just one of these terms can double or halve a deal's value, so we have no way to tell if $500M is crazy high or crazy low.
For example, the deal Sony Pictures made which gave Netflix all global film and sequel rights to KPop Demon Hunters with zero back-end participation on the billions of dollars Netflix is now certain to earn from KPop is widely considered by experts the single worst streaming deal ever made. And that was just one unproven animated kids musical. XBox has proven mega-IP like Minecraft, Call of Duty, Warcraft, Halo, Diablo and Elder Scrolls as well as lots of unproven properties - any one of which might become the next KPop Demon Hunters.
I fundamentally do not understand the direction of Xbox. Microsoft seems to lack the commitment to any strategy and seems unwilling to wait for investments to pay off before trying to cut perceived losses.
There are rumours that Microsoft is internally demanding 30% margin from Xbox, and the gaming industry simply doesn't operate with those types of margins long term and it's not even in a position to dictate industry pricing.
It's like the entire company is only satisfied with being #1.
The whole thing is very confused and lacks consistency. The latest rumours are they are going to break up its Game Pass subscription offering so there are different subscriptions for multiplayer, cloud, games, etc. Isn't that the opposite of an effective subscription strategy?
GPUs that were planned for cloud streaming are much more valuable now. It (unfortunately) makes sense for the only real cloud streaming player to significantly revisit pricing.
Success in business is all about short-term thinking. If they destroy the Xbox brand today they can still pick it back up next year. Who else will you go with - Sony?
You’re confusing 2 different things. Microsoft isn’t demanding a “cut,” it’s demanding its business units achieve a 30% profit margin on its investment. I think industry standard is closer to 10% once you factor in games that don’t make a return on their investment.
Valve isn’t trying to make a bunch of games with AND pay for/off all the studios they bought, all while trying to advertise and compete with Sony and Nintendo in hardware.
Steam just sits back and takes money, for the most part. The hardware/software/advertising spend is probably a drop in the bucket compared to MS.
I initially misunderstood OP. However the more I think about it, the more it seems similar though. If Steam is charging game developers a 30-20% cut, that must mean those game developers margins are higher than 30-20% or there will be no point selling on Steam. It seems that Xbox would be expecting their Studios to operate at the same efficiency as others in the market then, no?
While I agree, a confusing part for non gamers, is to differentiate Xbox, the games console, from Xbox, the business unit, from Xbox, the Microsoft games publishing business.
Only Xbox, the games console, is having a bad time, the publishing part is doing great with movie licenses, and all the studios that belong to Microsoft, regardless where they sell their games.
I was really hoping Sing would have a more Producers sort of vibe. Failing theater and director. It was there for the taking, but apparently Disney doesn't think Springtime for Hitler is a good look?
I think they genuinely don't know what to do other than to keep the lights on. The original goal for the Xbox program was to take back American presence in gaming, which they achieved, but shutting down Xbox will undo that with Nintendo still around and Chinese phone games making banks.
As someone who was a die hard Xbox fan since the original all the way up to the One X… Microsoft are just terrible. Getting rid of exclusives, constantly focusing on the wrong things, it’s just a mess. Terrible leadership.
My “hot take”: they’re going the direction of Disney/Marvel hybrid. Have a few handful of IPs that are extremely successful, milk it out with licensing deals in every vertical (toys, games, merch, cross-dlcs, books, etc). They’re just missing theme parks. The actual game development portion would probably be very small.
Would not complain if Microsoft wanted to drop a few billion on a new US theme park. The Pacific Northwest is pretty light on amusement parks and I could imagine a park with Halo, Fallout, Elder Scrolls, and Minecraft "Lands" doing gangbusters. Supposedly they're already working with a UK amusement park operator on a Minecraft experience
it's easy. imagine a bunch of execs with kids. the execs don't play any video games. their kids aren't allowed any screentime. okay, now they're trying to make a product whose primary audience is Bart Simpson. do you see how that leadership is completely disconnected from their audience?
For the amount of risk in creating film or television adaptations of video games, doesn't seem like an amazing deal for Netflix, but I guess I also wouldn't offer exclusivity on something of mine at that scale for that much time in a quickly developing time like the present.
Regardless, I think the cracks are showing in all entertainment industry. I don't understand why anyone has been buying an XBOX after the 360 given home computing accessibility only got better around the time that generation ended. The line between a console like an XBOX and PC was already extremely blurred back then, and it still doesn't make sense to me to buy a gaming device where your software is tied to a specific generation's hardware. I just wanted to say that since while I don't think this licensing would be a good deal for either party, I resent Microsoft's arrogance about how they think their place in this industry is permanent.
I know the theories about Microsoft selling Xbox or spinning it off are common on the internet these days. They might even make sense from a high level business prospective. However, I don’t understand how they could do it from a technical standpoint without still having huge leverage on the company buying it. Xbox runs a customized version of NT, DirectX and HyperV as far as I know. Any company buying it would have to get some licensing deal from Microsoft to further develop and maintain NT and HyperV or rely on Microsoft doing the development which both seem unrealistic for any company to wanna pick up, or for Microsoft to give away. I know they don’t really care about Windows these days, but still.
I’m sure if they are forced to (legally or otherwise) they can find a solution, but it would be a thorny thing to split.
The architectural differences that made a console more compelling than a standalone PC are largely gone. (Nintendo is a bit of an exception here, but they were always playing a different market than Sony and MS anyway)
This means it's harder and harder to say "here's a unique experience you only get on Xbox" (or Playstation for that matter)
The price advantage is going away fast, especially with talk that next-gen consoles will top USD 1000.
All they have left is their prestige first-party products, which they don't seem to really know how to use effectively. Some of them have solid cultural penetration, and could spawn broader media franchises with the right handling.
Consoles also had performance advantages up to PS2. The lightweight execution environment and exotic accelerators used in consoles allowed better gaming experience than CPU/GPU at that time. Cycle-perfect consistency of consoles also allowed games to be better "optimized", such as data aligned to boudaries and arranged on game discs to be streamed and such.
Consoles slowly started losing that plot after the launch of Xbox and GPU development mess of PS3(the PS3 CPU was supposed to be the world's first APU but Kutaragi dropped the ball big time) and now consoles are just a Nespresso experience, with just marginally cheaper hardware tied to proprietary full-priced game discs, which is not worth much.
OS argument is practically valid but... Frankly IMO that's more of a disadvantage of PCs coming from horrible near nonexistent engineering discipline of software engineering than an advantage of consoles.
> The architectural differences that made a console more compelling than a standalone PC are largely gone.
No, the main driver is still there. People do not want to build and maintain PCs. Your 14-year-old nephew doesn't want to do it, either. People want to turn on a box and play a game. I am technical and I want absolutely nothing to do with maintaining a PC. I'll take the console experience every single time.
The performance cap on a console makes a big difference to me which is why I only play on the PC. It’s also not rocket science, you can just buy a good gaming PC. Games look an order of magnitude better on the PC in some cases.
mrandish 12 minutes ago
For example, the deal Sony Pictures made which gave Netflix all global film and sequel rights to KPop Demon Hunters with zero back-end participation on the billions of dollars Netflix is now certain to earn from KPop is widely considered by experts the single worst streaming deal ever made. And that was just one unproven animated kids musical. XBox has proven mega-IP like Minecraft, Call of Duty, Warcraft, Halo, Diablo and Elder Scrolls as well as lots of unproven properties - any one of which might become the next KPop Demon Hunters.
robmccoll 1 hour ago
guidedlight 1 hour ago
It's like the entire company is only satisfied with being #1.
The whole thing is very confused and lacks consistency. The latest rumours are they are going to break up its Game Pass subscription offering so there are different subscriptions for multiplayer, cloud, games, etc. Isn't that the opposite of an effective subscription strategy?
rao-v 1 hour ago
devin 1 hour ago
Vaushite 1 hour ago
devin 42 minutes ago
eddythompson80 1 hour ago
scott_w 1 hour ago
eddythompson80 1 hour ago
MBCook 1 hour ago
Steam just sits back and takes money, for the most part. The hardware/software/advertising spend is probably a drop in the bucket compared to MS.
eddythompson80 23 minutes ago
reactordev 1 hour ago
pjmlp 47 minutes ago
Only Xbox, the games console, is having a bad time, the publishing part is doing great with movie licenses, and all the studios that belong to Microsoft, regardless where they sell their games.
aaronbrethorst 1 hour ago
Loughla 1 hour ago
numpad0 19 minutes ago
girvo 35 minutes ago
pixelatedindex 1 hour ago
njovin 1 hour ago
kettlecorn 1 hour ago
philistine 12 minutes ago
derektank 1 hour ago
georgel 1 hour ago
doctorpangloss 1 hour ago
tonyhart7 1 hour ago
so they switch course midway to focus at AI
ocd 20 minutes ago
Regardless, I think the cracks are showing in all entertainment industry. I don't understand why anyone has been buying an XBOX after the 360 given home computing accessibility only got better around the time that generation ended. The line between a console like an XBOX and PC was already extremely blurred back then, and it still doesn't make sense to me to buy a gaming device where your software is tied to a specific generation's hardware. I just wanted to say that since while I don't think this licensing would be a good deal for either party, I resent Microsoft's arrogance about how they think their place in this industry is permanent.
demibabs 57 minutes ago
wewewedxfgdf 2 hours ago
eddythompson80 1 hour ago
I’m sure if they are forced to (legally or otherwise) they can find a solution, but it would be a thorny thing to split.
returnInfinity 30 minutes ago
donbox 1 hour ago
hakfoo 1 hour ago
The architectural differences that made a console more compelling than a standalone PC are largely gone. (Nintendo is a bit of an exception here, but they were always playing a different market than Sony and MS anyway)
This means it's harder and harder to say "here's a unique experience you only get on Xbox" (or Playstation for that matter)
The price advantage is going away fast, especially with talk that next-gen consoles will top USD 1000.
All they have left is their prestige first-party products, which they don't seem to really know how to use effectively. Some of them have solid cultural penetration, and could spawn broader media franchises with the right handling.
numpad0 6 minutes ago
Consoles slowly started losing that plot after the launch of Xbox and GPU development mess of PS3(the PS3 CPU was supposed to be the world's first APU but Kutaragi dropped the ball big time) and now consoles are just a Nespresso experience, with just marginally cheaper hardware tied to proprietary full-priced game discs, which is not worth much.
OS argument is practically valid but... Frankly IMO that's more of a disadvantage of PCs coming from horrible near nonexistent engineering discipline of software engineering than an advantage of consoles.
devin 1 hour ago
No, the main driver is still there. People do not want to build and maintain PCs. Your 14-year-old nephew doesn't want to do it, either. People want to turn on a box and play a game. I am technical and I want absolutely nothing to do with maintaining a PC. I'll take the console experience every single time.
Dylan16807 33 minutes ago
And you don't need to build a PC to have a PC.
MBCook 1 hour ago
Vaushite 1 hour ago
dyauspitr 35 minutes ago
afavour 1 hour ago
> This means it's harder and harder to say "here's a unique experience you only get on Xbox" (or Playstation for that matter)
That’s also been the case for a very long time. That’s why they sign deals for exclusives.